CHALLENGE ::
How can Ford create viral media experiences that bring offline events into their online conversation and generate brand awareness?
SOLUTION ::
The SWIG Viral PhotoStudio. We created custom mobile photo studios for multiple Ford events capturing high resolution images during VIPortrait sessions –– LIVE –– in front of guests. We snag each photo subject’s name + Twitter handle, so they can check out their VIPortrait the moment it goes live — and then share, tweet + Like it.
RESULTS ::
SWIG has helped build a growing online presence for Ford. With over 70,000 Twitpic views and counting Ford has taken the party online and taken their event guests from engaged to ecstatic. The SWIG Viral PhotoStudio delivers lasting brand recognition with instant high-impact social media campaigns that last long after the event is over.
