CHALLENGE ::
How to show göt2b Haircare products as an integral part of Zac Posen’s Z-Spoke look for his New York Fashion Week show?
SOLUTION ::
Rapid Video Reels. Over the course of one week SWIG’s crack video team shot backstage at Zac Posen shows and photo shoots to create two videos plus stills showing how to get the Z-Spoke runway look with göt2b products.
RESULTS ::
The Rapid Video Reels were edited within the week and each video was timed to hit Facebook and YouTube during New York Fashion Week. SWIG’s fast turnaround ensured that the videos generated as much impact as possible while Fashion Week was still happening.